What Is Virtual Event Software and How Can It Help Your Business in 2022

If you’ve taken part in any large-scale convention or trade show, you’ll know they’re a lot of work. Planning and coordinating a big event can take months. But what if there was a way to have all the benefits of a physical event without the hassle? That’s where virtual event software from places like Goldcast comes in.

What is Virtual Event Software?

A virtual event is an online simulation of a real-life event, such as a conference, trade show, or product launch. Virtual events software lets attendees interact with each other and exhibitors in real-time from the comfort of their own homes or offices.

Companies may reach a larger audience than in a live setting because entrants can join worldwide- no travel is required. 

How Does Virtual Event Software Work

To kick-off, the software should equip you with a customizable builder to organize, present and promote your show. The event software should let you create landing pages and select colors, images, and logos consistent with your branding. From here, you can enroll users with an embedded online registration form.

Unlike virtual meeting software which brings people together in a single room, virtual event platforms establish presenters on a stage. Once your event starts, the objective is to keep your audience engaged. To save them logging off, presenters can interact with attendees using the following features:

  • Live chat
  • Question & answer
  • Surveys
  • Audience polling

According to recent data, virtual events are becoming more popular. This trend is likely due to convenience and the minimization of health risks linked with big crowds.

What Are the Key Benefits of Virtual Event Software?

Virtual events are a great way to improve lead generation. For example, companies can collect potential customers’ details through event registration.

Once your guests’ details are on file, you can follow up with them after the event-a sure-fire way to nurture relationships and boost attendance at your next big bash.

If you record your virtual event, viewers can watch it whenever they want, providing you with another opportunity to sell your services and convert potential customers into buyers.

Features to Consider with Virtual Event Software

Virtual event software works best with existing marketing stacks, such as email automation, CRM, and analytics. Before selecting which platform to use, think about what you’ll need from your software and how much it’ll cost. Doing so should prevent later headaches.

Customer service is a critical component of event success. Choose software that offers customer support 24/7. This way, you’ll get help with any issues that might delay or disrupt your event.

Consider doing a test run with a small group of employees or customers to discover what you need from virtual events software. Finally, estimate the cost and whether or not it suits your budget. 


If you’re looking for a way to connect with customers and grow your digital community, virtual event software might be the perfect tool. These interactive, online events are a great way to generate cost-effective leads and build relationships with potential and current customers.

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