How Businesses Can Leverage VR to Boost Growth

If you are an entrepreneur today, it is important to stay abreast of the phenomenal technologies emerging every day. Among these outstanding technologies is virtual reality (VR). VR technology was initially a niche product for the gaming industry.

Today, VT technology straddles all industries. A recent survey estimated 42.9 million people will try out a virtual reality device at least once a month in 2019. Industry analysts project the VR tech market volume will hit 98.4 million sales by 2023.

To highlight the potential in VR, you only need to look at the companies investing billions in this technology. They range from Microsoft, Google, Facebook, and Samsung, among other global tech firms.

The good news for businesses is that it is possible to tap into VR technology to boost growth. This article explores a few ideas on leveraging VR to boost growth.

  1. Training Purposes

Virtual reality places the user in a virtual world through the use of specialized headsets. It is an immersive experience that takes the user from their current location to any other place through computer simulation.

This capability makes it possible to enhance training in the business world. You can now use VR to train employees in multiple aspects of your business.

Walmart demonstrated the potential of VR in employee training back in 2017 to prepare employees for the hectic Black Friday Sales.

The demonstration immersed employees in real-life simulations of the queues and crowds and helped prepare them for the big day. VR is also ideal for creating distraction-free learning and experimenting environments.

  1. Unique Customer Experience

It is tough to impress customers in the hospitality industry. After all, they have so many options, and you have to deliver an exquisite experience.

Virtual reality offers you a chance to up your game by providing an immersive experience to diners as they wait for their food or when eating.

Some restaurants now provide VR devices and take their guests from their current location to any desired place. How about enjoying the ambience of a Venice hotel while dining at your local Chicago restaurant?

  1. Rehabilitation in the Medical Industry

Treating life-altering injuries is not easy and the rehabilitation process is arduous and tedious. Some clinics now use VR devices and use simulations to motivate patients through the rehabilitation process.

VR simulations can help patients with broken limbs. VR can stimulate a patient’s brain to reconnect the nerve signals to aid in the healing process.

  1. A Better Experience in Retail

You can use Virtual Reality (VR) technology to improve your customers’ experience. By providing customers with VR headsets, it is possible to give them a real-life feel of the product they wish to buy.

Ikea was among the first companies to provide a virtual reality experience for customers.  London’s One Aldwych Hotel serves a virtual reality cocktail.

  1. Better Data Stories

Business managers have a hard time explaining data to stakeholders. With Virtual reality, you can now tell a data story easily through visualization. You can display complex data in 3D and make it easier for the audience to interact with it.

Virtual reality will also make a huge impact in manufacturing (prototyping and design), construction (design presentations) among other areas.

Wrapping Up

There’s immense potential for Virtual Reality (VR) in every industry. As a business owner, you have to stay abreast of the latest VR developments and learn how you can use them to boost your business.

Author: Floyd Dudar is a freelance writer for, he is currently traveling the world while supporting himself by writing.

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