As the COVID-19 Pandemic rages on and continues to force governments to administer lockdown protocols, businesses adapt their strategies and look for ways to grow their business online. Small businesses may be on the lookout for an agency that can help them achieve their online objectives. In Malaysia, Primal stands above other agencies for their expertise in Search Engine Optimization (SEO) and digital marketing.
If you are a small business looking to improve your online presence and grow your business’ footprint on the internet, contact Primal today and learn about their different digital marketing services. It is a stark reality that businesses need to excel at online activity to stay competitive in today’s economic climate.
What is Primal?
Primal is an SEO-focused, full-service digital marketing agency that has earned a reputation for growing brands’ businesses online. Their staff of expert marketers helps businesses improve brand visibility through SEO-optimized content writing, ad placement, and website development. Businesses who have worked with Primal have reported significant increases in their website and social media traffic as well as in engagement on their advertisements, among increases in other measurable metrics.
Working with a digital agency will provide well-rounded expertise at a fraction of the cost to hire specialized staff in-house. Their client-focused approach to growing businesses sees them take ownership in their clients’ brands and offer guidance for strategic marketing direction.
In a competitive landscape like Malaysia, businesses across multiple sectors have hired Primal to enhance their digital marketing and stand out online. These include companies in the hospitality, food and beverage, consumer products, healthcare, and education industries, among others.
What is SEO?
The goal of SEO is to improve your webpage’s visibility on search engines. Search engines, such as Google, scan web pages for the keywords that are put into the search box and display the results accordingly. Behind the scenes, the search engine is crawling the rest of your page and making value judgments on the content, judging it for trustworthiness and reputation. The better the search engine rates your page, the higher on the results page it will appear.
To optimize a page for search engines, marketing teams need to consider the keywords they think potential customers are searching when they are looking for a specific product or service. For example, a hotel in Kuala Lumpur would want their hotel to appear first on the results page in a search for “hotels in Kuala Lumpur”. Because these keywords are generic and could apply to hundreds of web pages, marketers need to go a step further.
Search engines don’t just crawl a web page for the content that appears on the screen; it also looks through other elements such as the meta description, headers, and title tags. A good digital marketing agency like Primal will suggest that those elements are all optimized for SEO by including the desired keywords into those elements.
This just scratches the surface of the nuance that goes into proper SEO and gives a glimpse and what a digital marketing agency like Primal can do for businesses in Malaysia. Contact them today and they will help your business weather the COVID-19 storm that seems destined to keep brewing.